Owen Shapiro is a market researcher, strategist and speaker. He’s the President of Shapiro + Raj, a Chicago-based strategic research firm. He’s also highly educated, having earned an M.B.A. from the University of Chicago (with a concentration in Behavioral Sciences), an M.A. in Social Sciences from the University of Chicago and a B.A. in Political Science from Reed College.
Shapiro co-authored a book with futurist David Houle about how cultural change and accelerating technological advancement are affecting brands called, Brand Shift: the Future of Brands and Marketing. The book begins with a history of brands and branding then moves quickly into an explanation of the forces at play in today’s rapidly changing environment (an age Houle first labeled the “Shift Age”). The book ultimately ends with the trends that will impact brands and provides strategies for brands to embrace to effectively navigate the changed landscape of the future.
While Houle and Shapiro state, “Brand Shift: the Future of Brands and Marketing does not seek to be an authoritative or academic textbook on marketing,” the dog-eared, flagged and notes-logged pages of the review copy we received tells a different story.
Have a listen to the conversation Owen Shapiro had with QRCA VIEWS Online Qual/Tech Talk editor Karen Lynch.