Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]
Susan Bell repositioned her Sydney-based research agency as a specialist agency focusing on retiree insights, abandoning her years as a generalist researcher. Susan shares the story of how she settled on the retiree market and the challenges of becoming a specialist. […]
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]
Get ready to be inspired, learn, and connect with other quallies in scenic Denver, Colorado this winter at the 2024 QRCA Annual Conference. […]
Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]
When I read our cover story in this issue for the Travelwise column, I was excited for its message in several ways: it features exploring public art on our travels to expand our cultural understanding, it reminds us to slow down in life and smell the roses, which we all need to do, and it reminded me that there will be time to explore public art in Denver for the January 2024 QRCA Annual Conference. […]
By focusing on what we do best—the annual conference and ongoing professional development opportunities—we can maximize the value we create and consolidate the precious efforts of our volunteers. […]
In Forget the Funnel: A customer-led approach for driving predictable, recurring revenue, authors Georgiana Laudi and Claire Suellentrop not only explain how to gather high-quality insights, but also how to precisely translate these insights into a prioritized, strategic, laser-focused action plan for clients. […]
Jodi McGee reviews Agrawal, Gans, and Goldfarb’s second book about AI, Power and Prediction: The Disruptive Economics of Artificial Intelligence, as a resource for understanding the transformative potential of AI and how we must prepare for the massive impacts that are yet to come. […]
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