VIEWS magazine

Schools of Thought

The Power of Kintsugi: Breaking Insights to Build Masterpieces

December 4, 2024 0

This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]

Luminaries

The Art of Seeing: How Network Mapping Unveiled Insights and Opportunities with Glenna Crooks

December 4, 2024 0

The Network Sage, Glenna Crooks, PhD, shares her work on network mapping, and the value of becoming aware of the shape and scope of your personal and professional networks. Her journey will inspire you to examine your own networks in order to unlock opportunities to improve your health and well-being. This is not just about adding to your networks—you might be surprised to discover you need to cut some connections loose. […]

Travelwise

Exploration is Curiosity Put into Action

December 4, 2024 0

Ready to embark on a wild adventure that blurs the lines between art and research? Join qualitative market researcher Natalia Tafur as she dives into the weird and wonderful world of Meow Wolf, where surprises lurk around every corner and creativity knows no bounds. From navigating trippy rooms to discovering hidden treasures, her experience offers unexpected lessons for qualitative researchers—like embracing the unknown and bringing a thought partner along for the ride. With stories of scavenger hunts, offbeat discoveries, and a sprinkle of storytelling magic, this article explores how a quirky art exhibit can transform how you think about qualitative research. […]

Schools of Thought

From Qual Insights to Place Branding: How a Small Northern Swedish Town Became a Hotspot for Talent Attraction

September 11, 2024 0

In the northern reaches of Sweden, the winter sun barely graces the sky, yet the small city of Skellefteå is attracting new residents by the thousands. With a combination of rural charm, a shift in work-life values, and the rise of green industries, Skellefteå is experiencing a population surge. Once a town struggling with depopulation, it’s now a hub for innovation, thanks to its creative “Sorry Sweden” campaign, driven by qualitative research. This transformation highlights the power of place branding and the growing importance of attracting talent to meet the demands of emerging industries. […]

Podcasts

VIEWS Podcasts: Isaac Rogers

September 6, 2024 0

In this episode of Conversations in Depth, host Mike Carlon sits down with Isaac Rogers, the president of Sago, who takes us on a captivating journey through his career, offering a glimpse into the world of qualitative research and the vision behind one of the industry’s leading firms. […]