Book Reviews
Breaking the Age Code: How Your Beliefs About Aging Determine How Long & Well You Live by Becca Levy, William Morrow, 2022 and Stage (Not Age): How to Understand and Serve People Over 60 by Susan Wilner Golden, Harvard Business Review, 2022
The world’s population is getting older, but businesses struggle to address this consequential shift. Two new books, Breaking the Age Code: How Your Beliefs About Aging Determine How Long & Well You Live, and Stage (Not Age): How to Understand and Serve People Over 60, explore the many negative ageist perceptions and self-perceptions that constrain business opportunities within the aging population. […]