Podcasts
VIEWS Podcasts: Joe Indusi
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
storytelling
Schools of Thought
The Power of Kintsugi: Breaking Insights to Build Masterpieces
This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]
Luminaries
The Art of Seeing: How Network Mapping Unveiled Insights and Opportunities with Glenna Crooks
The Network Sage, Glenna Crooks, PhD, shares her work on network mapping, and the value of becoming aware of the shape and scope of your personal and professional networks. Her journey will inspire you to examine your own networks in order to unlock opportunities to improve your health and well-being. This is not just about adding to your networks—you might be surprised to discover you need to cut some connections loose. […]
Toolbox
Getting It Right with SEGMENTATION STUDIES: A Qualitative Guide
This article explores best practices for conducting segmentation studies, avoiding common pitfalls, and maximizing the impact of your findings. […]
Toolbox
DIY Infographics: Transforming Insights with Visual Storytelling
The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]
Dear Emeritus
How Do You Want to be Remembered? A Conversation on Legacy with QRCA Emeriti
QRCA Emeriti discuss “legacy”—the impact we leave behind, encompassing our values, wisdom, artifacts, and financial gifts to future generations. Essential reading for qualitative researchers intent on making their mark on the industry. […]
Toolbox
Five Behavioral Science Principles Easily Applied in Report Writing
Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]
Book Reviews
Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out by Kindra Hall, Harper Collins, 2022
Book Reviewer Susan Fader highly recommends this book on how self-stories we tell ourselves—many times subconsciously—can impede our happiness and success and what we can do to change our self-stories to create more positive outcomes. Fader provides examples of why this is a must-read book. […]
Book Reviews
Wonderworks by Angus Fletcher, Simon & Schuster, 2021 — And — The Sea We Swim In by Frank Rose, W. W. Norton & Company, 2021
To supercharge your storytelling skills, reviewer Susan Fader suggests you check out Wonderworks: The 25 Most Powerful Inventions in the History of Literature, by Angus Fletcher and The Sea We Swim In: How Stories Work in a Data-Driven World, by Frank Rose […]
Book Reviews
Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis, St. Martin’s Press, 2021
Why do we want what we want? Author Luke Burgis illuminates the forces that shape how we come to want certain things. […]