Schools of Thought
How Consumers and Things “Co-Do”: Listening to the Language of Objects
Semiotics highlights the vitality of objects as active contributors, challenging conventional views that prioritize individual decision-making. Author Sónia Marques advocates for recognizing the agency of things and emphasizes the need to observe their role in situ, urging researchers to adeptly engage with the language of objects for a comprehensive understanding of human behavior. […]