Research Revolution Archives

Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control

September 6, 2024 0

Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]

That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century

March 9, 2024 0

Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]