research magazine; qualitative research Archives

The Impactful Travel Quest: Preparing for an Immersive Cultural Conference Experience in Japan

April 4, 2025 0

Come along with academic researcher Nick Wise as he prepares for his first visit to Japan – a culture he has studied academically for years. His journey will include a deep dive into the traditions of rice and tea – symbols of nourishment, harmony, and connection in Japanese society; business etiquette, and how it can ensure meaningful professional interactions, and how he plans to embrace immersive travel, by engaging authentically with local people, traditions, and communities. […]

Idea Screening in New Product Development

April 4, 2025 0

Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

April 4, 2025 0

Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]