Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]
Experienced quallies reflect on the “superpowers” they’ve acquired through a life of working in qualitative research, and how they successfully utilize them in their personal lives as well. By Sebastian Murdoch […]
Steve Henke, a sales and marketing expert, lays out strategies and tactics for business development. The article illustrates networking tips for leveraging virtual events such as online conferences and other web-based meetings. There is also a discussion about LinkedIn and how to build an online presence that boosts both your company’s profile as well as the quality of your outreach. The article also describes novel approaches for reconnecting with current and recent clients. […]
Burning Man is an immersion, not an observation. It’s a two-way, mutual understanding that anything exposed or shared is sacred and experienced without judgment. Being in the business of asking questions and asking people to share their truths, author Tory Gentes would challenge you—are you willing to share your truths to uncover society’s deeper truths? […]
Pharmaceutical research is so rewarding—you’re contributing to the greater good of your communities—but it is also a very demanding industry to work in. In this article, we share the rewards, challenges, and scenarios in this field, so that you too might explore expanding your business into the vibrancy of pharma research. […]
Never Stop Learning When my seven-year-old complains that she hates school and learning, I routinely tell her that learning is not exclusive to school […]
I’d like to call out a few changes we’ve made starting with the summer issue. We’ve decided to pivot the Online/Tech Talk column to have more of an industry focus. Years ago, when online qualitative was “new,” it warranted its own feature. However, we realized that there was a lot of overlap between that column and our Toolbox feature and, in the spirit of bringing more value to our readers, we decided to craft a column that highlights a different vertical in every edition. We welcome Tom Neveril to the QRCA VIEWS team as editor of this new feature. […]
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