Business Matters
Navigating the Complex World of Data Privacy
Data security expert Jessica Santos provides qualitative researchers with tips to navigate the fast-changing data privacy landscape, using practical examples. […]
qualitative research
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Schools of Thought
Leveraging the Natural Tensions in Qualitative Research
Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]
Toolbox
How to Up-Level Your Qual Using Three Key Coaching Concepts
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Book Reviews
Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez, Abrams Press, 2019
Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]
Schools of Thought
Let’s Find a Jugaad! Creating Innovative Solutions with Limited Resources
The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]
Toolbox
The 10 Minute Interview
Using a three-step process, we can get more honest, accurate participant feedback. […]
From the President
From The President – Winter 2021-22
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]