Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Our 2023 conference theme, “Eyes, Ears, Senses, Oh My! Powering Up for the Future of Qual,” is about honing our skills for the next 40 years, which will undoubtedly be centered on a digital-first and tech-enabled world. Charlotte, North Carolina, is the perfect backdrop for this context, given it is one of the fastest-growing southern U.S. cities and caters to a wide variety of industries from banking, energy, and you guessed it—technology. […]
A seasoned expert in digital qualitative research, Dave Kaye’s career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world’s first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research business and his passion for digital methods. […]
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to the third quarter of 2022! COVID-19 appears to be headed toward […]
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]
Joel Reish was a talented and long-time dedicated QRCA member. We dedicate the Fall 2022 issue of VIEWS to him for his service to QRCA and our magazine. […]
Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Mike Carlon interviews her in the newest VIEWS Podcast. […]
After years and years of the same routine of traveling between cities and adjusting to different time zones, all while squeezing in analysis and drafting reports whenever she could, seasoned business traveler and qualitative researcher Susen Dunmire shares how breaking her norm helped her uncover ways to rejuvenate and revitalize. While previously she was usually drained by the end of the week, this article shares way that she was still energized and focused at the end of a multi-city travel week. […]
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