Juana Bordas’ revised and updated book provides a window into understanding the roots of the Hispanic culture and language—a must-read book that gives the reader an appreciation for what makes this segment so unique and complex. Reviewed by Natalia Infante Caylor. […]
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Jonathan Armstrong, co-host of the Life with GDPR podcast and Partner at Cordery Compliance, talks about the prospects for an EU-U.S. agreement on data transfers under GDPR and what it could mean for the market research industry. […]
An academic researcher, Nick Wise looks at the media with a critical eye, especially when it comes to the places he visits for fun and for his research. Media analysis is important to Nick’s research so that he can understand the way news media coverage impacts tourism. The media broadcasts stories of a place’s heritage or current events and this plays a role in people’s imaginations about a place, their willingness to travel—and for those who go, their perceptions of what they’re seeing and hearing. […]
Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]
In this podcast, Mike Carlon and Kelsey Buttimer (president of Fieldwork Chicago) discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from its relationship with QRCA. […]
Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]
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