For qualitative researchers, even when we aren’t working in a gaming-specific vertical or courting a gaming company, it’s increasingly likely that gaming will become part of the work we do. Jason Rice offers tips on how to better understand the gaming world, and what strategies qualitative researchers must utilize to be successful in this industry. […]
Andrew Grenville explains a time-tested 5-step process for generating Eureka! moments from the insights generated in qualitative research. By adjusting our workflow to better accommodate these steps, we can optimize the quality and depth of the insights we generate. […]
Grounded in data and real-world experiences from the Year of Joy initiative, joy can be integrated into qualitative research as both a quantifiable metric and an intervention tool in research methodologies. Learn how the dual role of joy is setting new standards in participant engagement, data quality, and overall well-being, and providing actionable tips and insights for researchers and individuals to cultivate joy in various aspects of life. […]
Zoë Billington speaks with Rachel Lawes, PhD, about her inspiring journey discovering semiotics as a graduate student, to employing them in her work as a qualitative researcher. Learn what sets semiotics apart from other methods and how harnessing it can bring value to your own work. […]
Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]
Susan Bell repositioned her Sydney-based research agency as a specialist agency focusing on retiree insights, abandoning her years as a generalist researcher. Susan shares the story of how she settled on the retiree market and the challenges of becoming a specialist. […]
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]
Get ready to be inspired, learn, and connect with other quallies in scenic Denver, Colorado this winter at the 2024 QRCA Annual Conference. […]
Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]
When I read our cover story in this issue for the Travelwise column, I was excited for its message in several ways: it features exploring public art on our travels to expand our cultural understanding, it reminds us to slow down in life and smell the roses, which we all need to do, and it reminded me that there will be time to explore public art in Denver for the January 2024 QRCA Annual Conference. […]
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