Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]
Burning Man is an immersion, not an observation. It’s a two-way, mutual understanding that anything exposed or shared is sacred and experienced without judgment. Being in the business of asking questions and asking people to share their truths, author Tory Gentes would challenge you—are you willing to share your truths to uncover society’s deeper truths? […]
Pharmaceutical research is so rewarding—you’re contributing to the greater good of your communities—but it is also a very demanding industry to work in. In this article, we share the rewards, challenges, and scenarios in this field, so that you too might explore expanding your business into the vibrancy of pharma research. […]
By Manisha Dikshit, Founder, Consumer Faces Pte. Ltd., Singapore, manisha.dikshit@consumerfaces.com […]
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, Illinois, shailib@crresearch.com […]
Never Stop Learning When my seven-year-old complains that she hates school and learning, I routinely tell her that learning is not exclusive to school […]
Margaret Heffernan says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. […]
The pandemic, social unrest, and divisiveness do not have quick and easy solutions. Entering a new season, Caroline Volpe thinks of it as a time of renewal and growth […]
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal […]
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