QRCA Emeriti discuss “legacy”—the impact we leave behind, encompassing our values, wisdom, artifacts, and financial gifts to future generations. Essential reading for qualitative researchers intent on making their mark on the industry. […]
Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]
Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]
Clay Walker, a technical writer and writing instructor, delivers invaluable guidance on how to formalize the editing process. Walker defines four stages of editing—planning; revision of higher order concerns, like organization; sentence level revisions; and proofreading. He provides tips for each stage. […]
In this travel reflection, Oana Popa Rengle reevaluates guided tours based on tours she recently took in Sicily and Portugal, drawing parallels between her experiences and qualitative research. Read how the exploration of a unique “spleen sandwich” in Palermo, a visit to a family-owned salt pan in Trapani, and touring Lisbon with locals inspired her approach to qualitative research. […]
Americans’ mental health is in crisis, and it can’t help but affect the health of qualitative researchers. The notion of “catching” depression isn’t hyperbole, but a real danger for qualitative researchers. Stressed and depressed respondents, stressful client demands, and lack of management support can trigger stress, depression, and burnout. Author Renee Hopkins shares some helpful advice on how to care for one’s own well-being. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
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