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QRCA Views Winter 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
QRCA VIEWS magazine
From the Editor in Chief
From the Editor in Chief – Winter 2024
VIEWS’ Editor-in-Chief Tamara Kenworthy gives thanks for a career that allows us to be curious and creative every day, and shares highlights from this quarter’s issue. […]
From the President
From The President – Winter 2024
BY Jeff Hecker, QRCA PRESIDENT | PRINCIPAL, ATHENA BRAND WISDOM, TORONTO, ONTARIO, CANADA | jeff.hecker@athenabrand.com […]
Travelwise
Explore Philadelphia: A Treasure Trove of History, Culture, and Culinary Delights – Site of the QRCA Annual Conference in February 2025
Philadelphia, the City of Brotherly Love, is a place where America’s rich history and modern innovation collide. As the host city for the next QRCA Annual Conference in February 2025, Philly promises an experience like no other. From the cobblestone streets of the historic district to the vibrant energy of Center City, attendees can immerse themselves in a city that has shaped the nation while embracing its dynamic culinary scene, expansive art culture, and passionate sports fans. Whether you’re tracing the footsteps of revolutionaries or indulging in a world-class cheesesteak, Philadelphia offers something for everyone. We can’t wait to welcome you! […]
Toolbox
Accelerated Product Development: The Power of Participatory Research
Struggling to engage design and engineering teams in field research? Accelerated Product Development (APD) may be the answer. […]
Toolbox
Getting It Right with SEGMENTATION STUDIES: A Qualitative Guide
This article explores best practices for conducting segmentation studies, avoiding common pitfalls, and maximizing the impact of your findings. […]
Book Reviews
The Right Kind of Wrong by Amy Edmondson, Simon & Schuster, 2023
Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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Book Reviews
Loved: How to Rethink Marketing for Tech Products
James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
Podcasts
VIEWS Podcasts: Isaac Rogers
In this episode of Conversations in Depth, host Mike Carlon sits down with Isaac Rogers, the president of Sago, who takes us on a captivating journey through his career, offering a glimpse into the world of qualitative research and the vision behind one of the industry’s leading firms. […]
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QRCA Views Fall 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]