product development Archives

That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century

March 9, 2024 0

Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]

VIEWS Podcasts: Emmanuel Probst

September 21, 2023 0

Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]

VIEWS Podcasts: WSJ Bestselling Author and Vice President of Customer and Marketing Insights Karen Mangia of Salesforce

June 21, 2023 0

Wall Street Journal bestselling author & Vice President of Customer and Marketing Insights Karen Mangia of Salesforce talks tech, people management, and the state of the research industry with Mike Carlon, podcast host. […]