Every research study in India is multicultural., navigating a country with 28 states, 22 recognized languages and cultures, each with a history going back 1,000 years. Qualitative research is vital in helping to understand the cross-cultural dynamics and nuances, so companies can evolve brand strategies that straddle diverse markets within one country. […]
Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small qualitative shop, or the leader in a large agency, there are ways you can build brand salience and make sales activity more impactful that don’t require big marketing budgets. […]
As consumers transition through life’s milestones—whether turning 50, becoming a parent, or retiring—they enter a liminal state, caught between who they were and who they are becoming. This fascinating article explores how these threshold experiences shape decision-making and behavior, often creating moments of uncertainty or hesitation. By understanding liminality, market researchers can uncover deeper consumer motivations, enhance customer journey mapping, and identify new opportunities to support consumers in these transitional phases. From hallways cluttered with old shoes to the design of luxury resorts, this piece reveals how physical and symbolic spaces impact identity shifts—and how brands can leverage these insights for more meaningful engagement. […]
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]
Review of Dan Ariely’s latest work explores misbelief, emotional reasons for descending into misinformation, cognitive biases, and social dynamics. […]
Explore how the global tourism landscape is changing, driven by new traveler segments, the rise of culturally immersive destinations, and the influence of the creative economy. Delve into the importance of semiotics and cross-cultural understanding in crafting meaningful travel experiences while addressing the challenges of overtourism and the need for ethical tourism practices. […]
Understanding and preventing participant fraud in the qualitative research screening process. […]
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