Conference
QRCA 2025 Annual Conference
The qualitative research community is a broad and diverse network of skilled researchers and insights professionals who encompass a wide range of skill sets and experiences. […]
marketing
Schools of Thought
The Power of Kintsugi: Breaking Insights to Build Masterpieces
This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]
Luminaries
The Art of Seeing: How Network Mapping Unveiled Insights and Opportunities with Glenna Crooks
The Network Sage, Glenna Crooks, PhD, shares her work on network mapping, and the value of becoming aware of the shape and scope of your personal and professional networks. Her journey will inspire you to examine your own networks in order to unlock opportunities to improve your health and well-being. This is not just about adding to your networks—you might be surprised to discover you need to cut some connections loose. […]
Travelwise
Exploration is Curiosity Put into Action
Ready to embark on a wild adventure that blurs the lines between art and research? Join qualitative market researcher Natalia Tafur as she dives into the weird and wonderful world of Meow Wolf, where surprises lurk around every corner and creativity knows no bounds. From navigating trippy rooms to discovering hidden treasures, her experience offers unexpected lessons for qualitative researchers—like embracing the unknown and bringing a thought partner along for the ride. With stories of scavenger hunts, offbeat discoveries, and a sprinkle of storytelling magic, this article explores how a quirky art exhibit can transform how you think about qualitative research. […]
From the Editor in Chief
From the Editor in Chief – Winter 2024
VIEWS’ Editor-in-Chief Tamara Kenworthy gives thanks for a career that allows us to be curious and creative every day, and shares highlights from this quarter’s issue. […]
Travelwise
Explore Philadelphia: A Treasure Trove of History, Culture, and Culinary Delights – Site of the QRCA Annual Conference in February 2025
Philadelphia, the City of Brotherly Love, is a place where America’s rich history and modern innovation collide. As the host city for the next QRCA Annual Conference in February 2025, Philly promises an experience like no other. From the cobblestone streets of the historic district to the vibrant energy of Center City, attendees can immerse themselves in a city that has shaped the nation while embracing its dynamic culinary scene, expansive art culture, and passionate sports fans. Whether you’re tracing the footsteps of revolutionaries or indulging in a world-class cheesesteak, Philadelphia offers something for everyone. We can’t wait to welcome you! […]
Book Reviews
Loved: How to Rethink Marketing for Tech Products
James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
Travelwise
New Experiences at the Ole Ball Game from a Researcher’s Perspective
The 4 “E”s of the Experience economy—Entertainment, Escapism, aEsthetics, and Entertainment—are all found within the great American pastime of baseball. In this article, human geographer and baseball fan Nick Wise discusses the range of experiences you can observe at baseball games this summer by using the 4 E’s framework, inspiring qualitative researchers to look differently at place in our work. […]
Business Matters
Stop Relying on Others for Your Success… Take Charge of Your Business
Many small business owners avoid sales and marketing because they’re uncomfortable with them and unsure how to implement them effectively. But like every other aspect of business, there’s a process to them. This article lays out that process for you with proven, real-world examples of how to get started. […]
Book Reviews
Let Me Explain Black Again by Pepper Miller, Paramount, 2023
Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]