Quant Lens

Idea Screening in New Product Development

Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]

Trends

Qualitative Researchers Are Facing More Anxiety, Fatigue, Stress, and Burnout, and the U.S. Mental Health Crisis Isn’t Helping

Americans’ mental health is in crisis, and it can’t help but affect the health of qualitative researchers. The notion of “catching” depression isn’t hyperbole, but a real danger for qualitative researchers. Stressed and depressed respondents, stressful client demands, and lack of management support can trigger stress, depression, and burnout. Author Renee Hopkins shares some helpful advice on how to care for one’s own well-being. […]

a photo illustration of a needle in a haystack
Trends

Trends in Qualitative Recruiting: Complexity Takes Its Toll

Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]