Cover
QRCA Views Summer 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
market research
From the President
From The President – Summer 2023
A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]
Travelwise
Home 2 Home: Travel, Research, and My Hybrid Identity
Professor Weronika Kusek knows firsthand that while one’s physical home may change, we carry our identity wherever we go. A migrant from Poland to the United States, she discusses the complexities of living between two countries, with teaching commitments in one and extended family in another, all while conducting qualitative research. Her current work focuses on migrants in Poland, specifically on Ukrainian laborers moving into Poland. This research is led by current global events, as many Ukrainians come to Poland due to the refugee crisis caused by the Russian invasion of Ukraine. […]
Global
Sustainability Meets War, Inflation, and Drought: A Snapshot of Conscious Environmentalism in Germany
A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]
Luminaries
Building a Global Business from the Basement Up: Steve Schlesinger on the Transformation of Schlesinger Group to Sago
Steve Schlesinger, Executive Chairman of Sago (formerly Schlesinger Group), talks about the history of the business: from his mother running focus groups in his childhood home to the global company it is today. Steve shares what he’s learned over 35+ years in the industry, and why he is still motivated to go to work every day. […]
Trends
ChatGPT and the Rise of AI in Insights: A Look at the Future for Market Research
Large language models (LLMs) such as ChatGPT are the talk of the town in brand and research circles, bringing the ability to scale data analysis in ways the industry has never before seen. Industry veterans discuss how they are using AI to automate some key knowledge worker tasks, along with the potential of LLMs and some of the changes these tools might bring to the research industry. […]
Cover
QRCA Views Spring 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
From the President
From The President – Spring 2023
Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]
Cover
QRCA Views Winter 2022
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
From the President
From The President – Winter 2022-23
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]