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QRCA Views Spring 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
market research
Industry Focus
That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century
Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]
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Five Behavioral Science Principles Easily Applied in Report Writing
Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]
Luminaries
Professor Batja Mesquita on Culture’s Role in Shaping Emotions and Accounting for Them in Research
Zoë Billington speaks with Professor Batja Mesquita, a pioneer of cultural psychology, about how culture shapes emotion, and how emotions act as powerful tools in relationships. After reading, you may be compelled to rethink if, when, and how to ask participants the very important question, “how did you feel about that?” …and even add on “and what did you do about that?” and “and how did you respond to how that made you feel?” […]
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QRCA Views Winter 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Toolbox
The Science and Art of Insights: A Time-Tested, Five-Step Process for Generating Eureka Moments
Andrew Grenville explains a time-tested 5-step process for generating Eureka! moments from the insights generated in qualitative research. By adjusting our workflow to better accommodate these steps, we can optimize the quality and depth of the insights we generate. […]
Luminaries
Semiotics Made Simple with Rachel Lawes: Applied Semiotics for Consultants, Clients, Researchers, and… Gamers?
Zoë Billington speaks with Rachel Lawes, PhD, about her inspiring journey discovering semiotics as a graduate student, to employing them in her work as a qualitative researcher. Learn what sets semiotics apart from other methods and how harnessing it can bring value to your own work. […]
Toolbox
Tips for Interviewing in the Healthcare Setting (and for Other Challenging and Sensitive Topics)
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]
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QRCA Views Fall 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Business Matters
Riding the Wave: How the Professional Gig Economy Is Reframing the Independent Qualitative Researcher
From AI to software platforms and dozens of tools in between, Nichola Quail—Founder and CEO of Insights Exchange—shares tips on what, when, and how to leverage technology, and how they can benefit your company, based on her own experiences building her company. […]