Book Reviews
What Your Customer Wants and Can’t Tell You by Melina Palmer, Mango (May 11, 2021) and What Your Employees Need and Can’t Tell You by Melina Palmer, Mango (October 11, 2022)
Karen Lynch reviews two books by the same author on the application of behavioral economics: one for anyone serving customers; the other for anyone managing a team or with a staff. Lynch gives both books a “must read” for qualitative researchers. […]