James Forr Archives

Loved: How to Rethink Marketing for Tech Products

September 11, 2024 0

James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]

Ritual by Dimitris Xygalatas, Little, Brown Spark, 2022

March 22, 2023 0

From street gang initiations to holiday celebrations, to the mating displays of birds and the mourning behavior of elephants, rituals take infinite forms but share fascinating commonalities. […]