Trends
How Brands Can Become More Meaningful to Consumers and How Research Can Help: An Agenda for 2022 and Beyond
It has never been more crucial for brands and the researchers that support them to understand the ongoing shifts in consumer behavior wrought by radical transformations in day-to-day life. Ipsos’ 2021 global trends survey fielded in 25 countries with over 25,000 respondents to shed light on what is changing in our world and what is staying the same. […]