behavioral economics Archives

Five Behavioral Science Principles Easily Applied in Report Writing

March 9, 2024 0

Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]

What Your Customer Wants and Can’t Tell You by Melina Palmer, Mango (May 11, 2021) and What Your Employees Need and Can’t Tell You by Melina Palmer, Mango (October 11, 2022)

June 21, 2023 0

Karen Lynch reviews two books by the same author on the application of behavioral economics: one for anyone serving customers; the other for anyone managing a team or with a staff. Lynch gives both books a “must read” for qualitative researchers. […]