applied improv

Qualitative research is a form of applied improvisation: even though moderators prepare extensively, almost anything can happen in an actual conversation, and we have to be able to react in the moment—all while putting on a show for our highly-engaged client “audience.” Actor Will Dennis describes how deliberately adopting an “improv mindset” can further bolster our qualitative skills, offering exercises to help us listen more attentively, make our respondents look good, and reconsider how spontaneous dialogue can turn into opportunities for more genuine and authentic conversations with participants. […]