With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
Dark marketing, or dark advertising, is a type of online advertising visible only to the advertiser’s publisher and the intended target audience. In the early 2010s, dark marketing emerged as a new way to target potential customers through targeted ads, primarily within social media platforms. A decade later, it has evolved into a powerful tool offering marketers unprecedented marketing opportunities by giving them more of a laser-focused approach versus a shotgun approach. […]
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, Illinois, shailib@crresearch.com […]
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
By Jeff Dubin, Owner, Dubin Marketing Strategies, Princeton, New Jersey, jeff@jeffdubin.com […]
By Ashleigh Williams, Research Director, C+R Research, Chicago, Illinois, ashleighw@crresearch.com […]
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, IL, shailib@crresearch.com […]
By Shaili Bhatt, Senior Research Director, C+R Research, shailib@crresearch.com […]
By Shaili Bhatt, C+R Research, Chicago, IL, shailib@crresearch.com […]
By Shaili Bhatt, Sr. Research Director, C+R Research, Chicago, IL, shailib@crresearch.com […]
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