Trends

Trends

Moderator Rich Thau Takes a Deep Dive with 2024 Presidential Election Swing Voters

December 4, 2024 0

Qualitative data doesn’t make as many headlines as glitzy poll numbers during election cycles, but they too are assessed because they reveal the thoughts and values that determine how people vote. In what was 2024’s high-attention, too-close-to-call presidential election, the opinions of swing voters were of particular interest to pundits, politicians, and the public. Political qualitative researcher Rich Thau was among the moderators who delved deeper to understand the why behind the poll counts. […]

Trends

Qualitative Researchers Are Facing More Anxiety, Fatigue, Stress, and Burnout, and the U.S. Mental Health Crisis Isn’t Helping

March 9, 2024 0

Americans’ mental health is in crisis, and it can’t help but affect the health of qualitative researchers. The notion of “catching” depression isn’t hyperbole, but a real danger for qualitative researchers. Stressed and depressed respondents, stressful client demands, and lack of management support can trigger stress, depression, and burnout. Author Renee Hopkins shares some helpful advice on how to care for one’s own well-being. […]

a photo illustration of a needle in a haystack
Trends

Trends in Qualitative Recruiting: Complexity Takes Its Toll

December 6, 2023 0

Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]

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Beyond Their Words: Bob Granito on the Past, Present, and Future of Neuro Methods

January 4, 2023 0

We can’t read respondents’ minds, but through contemporary neuro methods we can access the truths they don’t mention, along with how they are feeling, how hard they’re thinking, and where they’re looking, to round out the data we get from what they say. The author explores neuro methods, where they came from, where they are going, and crucially, how we can leverage them to elevate the insights we deliver to our end-clients. […]

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Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do

September 4, 2022 0

Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]