Tool Box
Rethinking Incentives: Finding and Engaging Participants without Paying Incentives
By Ilka Kuhagen and Nina Stolle, IKM GmbH, Munich, Germany, ilka.kuhagen@ikmarketing.de […]
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Tool Box
Putting Heart Into Your Business: Proven Techniques for Engaging B2B Professionals on a Deeper, More Emotional Level
By Kate Dennis, Founder, Open Door Insights, Toronto, ON, Canada, kate@opendoorinsights.com […]
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Advanced Qualitative Research Techniques
By Tom Rigby, Founding Partner, Callosum Marketing Inc., Toronto, ON, Canada, tom.rigby@callosum.ca […]