This article will give all researchers insights on how to use WhatsApp in their methodology toolbox. It will also illuminate how WhatsApp can allow for capturing more natural responses and stories, an approach aligned with the research industry’s increasing recognition that research methods that cultivate real-world storytelling are vital to surfacing deep insights. […]
Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]
By Michele Ronsen, Founder, Curiosity Tank, San Francisco, California, michele@curiositytank.com and Janet Standen, Co-Founder, Scoot Insights, San Francisco, California, janet@scootinsights.com
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By Katherine Jeffery, CEO, KJ Consulting, Black Mountain, North Carolina, kj@katherinejeffery.com and Fiona Ray, Founder, Ready About Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]
By Sebastian Murdoch-Gibson, Research Manager, Humà Insight, Toronto, Ontario, Canada, sebastian.murdoch-gibson@huma-insight.com […]
By Laurie Tema-Lyn, Practical Imagination Enterprises, Monroe Township, New Jersey, laurie@practical-imagination.com […]
By Marta Villanueva, President, NuThinking, Inc., San Antonio, Texas, marta@nuthinking.net […]
By Carey Rellis and Jessica Spencer, Good Karma Consulting, St. Joseph, Michigan, carey@goodkarmaconsulting.com, jessica@goodkarmaconsulting.com […]
By Susan Fader, President, FaderFocus, Teaneck, New Jersey, susanfader@faderfocus.com […]
By Shira Glickman, Research Strategist, Encompass Market Research, shira@encompassmr.com; Katrina Noelle, Principal, KNow Research and Scoot Insights, San Francisco, California, kn@knowresearch.com […]
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