Toolbox

Toolbox

The Rich and Complex World of WhatsApp in Research

November 6, 2021 0

This article will give all researchers insights on how to use WhatsApp in their methodology toolbox. It will also illuminate how WhatsApp can allow for capturing more natural responses and stories, an approach aligned with the research industry’s increasing recognition that research methods that cultivate real-world storytelling are vital to surfacing deep insights. […]

Image showing a Jeep ad from the 2021 Super Bowl, along with a participant's brain wave reaction
Toolbox

Your Brain on Super Bowl Ads

September 30, 2021 0

Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]