Tool Box Archives

The UX Lexicon is Born: Clear Communication and Understanding for All Researchers

July 26, 2021 0

By Michele Ronsen, Founder, Curiosity Tank, San Francisco, California, michele@curiositytank.com and Janet Standen, Co-Founder, Scoot Insights, San Francisco, California, janet@scootinsights.com
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Ask Dr. Generation: Advice for Better Connections Among Generations

July 26, 2021 0

By Katherine Jeffery, CEO, KJ Consulting, Black Mountain, North Carolina, kj@katherinejeffery.com and Fiona Ray, Founder, Ready About Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]

Open After COVID: Full-Service Leaders on the Future of In-Person Qual

July 26, 2021 0

By Sebastian Murdoch-Gibson, Research Manager, Humà Insight, Toronto, Ontario, Canada, sebastian.murdoch-gibson@huma-insight.com […]

How to Get Happily Published: A Tale of Two Books and Ten Lessons Learned

April 15, 2021 0

By Laurie Tema-Lyn, Practical Imagination Enterprises, Monroe Township, New Jersey, laurie@practical-imagination.com […]

Keeping the “Co” in Virtual Co-creation

January 12, 2021 0

By Marta Villanueva, President, NuThinking, Inc., San Antonio, Texas, marta@nuthinking.net […]

Playing Outside Your Sandbox: Developing a Custom Research Application

January 12, 2021 0

By Carey Rellis and Jessica Spencer, Good Karma Consulting, St. Joseph, Michigan, carey@goodkarmaconsulting.com, jessica@goodkarmaconsulting.com […]

Gamification Mindset: It’s a Lot More Than Just Playing Games

January 12, 2021 0

By Susan Fader, President, FaderFocus, Teaneck, New Jersey, susanfader@faderfocus.com […]

What QRCs Can Do to Ensure Diversity and Inclusion in Advertising Research

November 10, 2020 0

By Shira Glickman, Research Strategist, Encompass Market Research, shira@encompassmr.com; Katrina Noelle, Principal, KNow Research and Scoot Insights, San Francisco, California, kn@knowresearch.com […]