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Ethical Dilemmas in Studying Family Consumption

March 3, 2022 0

Conducting ethnographic research with families poses unique ethical challenges. While we need to find common ground and connect with the people we’re learning from, too great a degree of entanglement can compromise our research. […]

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How to Work with Stakeholders in a UX Research Project

March 2, 2022 0

Kay Corry Aubrey shares how to leverage your qualitative skills to work successfully with stakeholders in a UX research project. […]

How to Up-Level Your Qual Using Three Key Coaching Concepts
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How to Up-Level Your Qual Using Three Key Coaching Concepts

January 17, 2022 0

As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]

The 10 Minute Interview
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The 10 Minute Interview

January 13, 2022 0

Using a three-step process, we can get more honest, accurate participant feedback. […]

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Your Brain on Super Bowl Ads

November 14, 2021 0

Using a three-step process, we can get more honest, accurate participant feedback. […]

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The Rich and Complex World of WhatsApp in Research

November 10, 2021 0

WhatsApp can be leveraged as a continuous ethnography into consumers’ lives. […]

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The UX Lexicon is Born: Clear Communication and Understanding for All Researchers

July 26, 2021 0

By Michele Ronsen, Founder, Curiosity Tank, San Francisco, California, michele@curiositytank.com and Janet Standen, Co-Founder, Scoot Insights, San Francisco, California, janet@scootinsights.com
[…]

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Ask Dr. Generation: Advice for Better Connections Among Generations

July 26, 2021 0

By Katherine Jeffery, CEO, KJ Consulting, Black Mountain, North Carolina, kj@katherinejeffery.com and Fiona Ray, Founder, Ready About Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]

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Open After COVID: Full-Service Leaders on the Future of In-Person Qual

July 26, 2021 0

By Sebastian Murdoch-Gibson, Research Manager, Humà Insight, Toronto, Ontario, Canada, sebastian.murdoch-gibson@huma-insight.com […]

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How to Get Happily Published: A Tale of Two Books and Ten Lessons Learned

April 15, 2021 0

By Laurie Tema-Lyn, Practical Imagination Enterprises, Monroe Township, New Jersey, laurie@practical-imagination.com […]

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ABOUT QRCA

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