From the President
From The President – Winter 2024
BY Jeff Hecker, QRCA PRESIDENT | PRINCIPAL, ATHENA BRAND WISDOM, TORONTO, ONTARIO, CANADA | jeff.hecker@athenabrand.com […]
From the President
From the President
From The President – Summer 2024
By Lauren Isaacson, QRCA President, Founder & Research Director, Curio Research, Vancouver, British Columbia, Canada, lauren@curioresearch.net […]
From the President
From The President – Spring 2024
Last year, the QRCA Board of Directors approved a fitting celebration of Naomi Henderson’s memory. As part of the team that selected the winners of these awards, the decision was very difficult. Everyone who applied was extraordinary in their own way. I was honored to deliver the awards at the QRCA 2024 annual conference in Denver to Daniel Berkal and Julianna DeMicco. […]
From the President
From The President – Winter 2023
By focusing on what we do best—the annual conference and ongoing professional development opportunities—we can maximize the value we create and consolidate the precious efforts of our volunteers. […]
From the President
From The President – Fall 2023
As I reflect on this past year, whether we are experienced practitioners or new to qualitative research, we have been living through massive changes in how we work. Technology will continue to drive even more change and will even challenge the relevancy of qualitative research as a stand-alone profession. […]
From the President
From The President – Summer 2023
A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]
From the President
From The President – Spring 2023
Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]
From the President
From The President – Winter 2022-23
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
From the President
From The President – Fall 2022
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to the third quarter of 2022! COVID-19 appears to be headed toward […]
From the President
From The President – Summer 2022
Stay Connected to Keep Growing and Glowing Up By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com “In a real sense, all […]