From the Editor in Chief

From the Editor in Chief

From the Editor in Chief – Spring 2022

April 12, 2022 0

In 2015 when I joined the VIEWS team, I was looking for a way to engage with QRCA and was intrigued with the VIEWS committee. I vividly remember my call with then-Editor-in-Chief Kay Corry Aubrey and how passionate she was about working on the VIEWS publication. She quickly sold me on the idea that this was the committee for me. Who knew then that I would be given the opportunity to helm the publication, which I’m so excited about—thus launching me into this new adventure.  […]

From the Editor in Chief

From the Editor in Chief – Winter 2021-22

December 25, 2021 0

Winter is coming! Yikes, did I just start off this column with a clichéd Game of Thrones reference? Just like winter came for the house of Frey (thank you, Arya Stark), winter has come for me as well. Two years ago, I took over the editor-in-chief position from Jenifer Hartt, which means that this winter’s edition will be my last. It’s time to pass the torch (or snow shovel as the case may be) to someone willing and capable. That someone is (drumroll please) Tamara Kenworthy. This of course means that VIEWS is in great hands.  […]

From the Editor in Chief

From the Editor in Chief – Fall 2021

October 25, 2021 0

I hope that this issue inspires you the same way it did all of us on the VIEWS team. You’ll be whisked away to the desert of Burning Man and the beautiful landscape of Southeast Asia. You’ll learn all about dark marketing and how to use WhatsApp in your qualitative research. Interested in storytelling? We’ve got something for you to sink your creative teeth into in this month’s Luminaries column which profiles Nancy Cox, a storytelling consultant. […]

From the Editor in Chief

From the Editor in Chief – Summer 2021

July 25, 2021 0

I’d like to call out a few changes we’ve made starting with the summer issue. We’ve decided to pivot the Online/Tech Talk column to have more of an industry focus. Years ago, when online qualitative was “new,” it warranted its own feature. However, we realized that there was a lot of overlap between that column and our Toolbox feature and, in the spirit of bringing more value to our readers, we decided to craft a column that highlights a different vertical in every edition. We welcome Tom Neveril to the QRCA VIEWS team as editor of this new feature. […]

From the Editor in Chief

From the Editor in Chief – Spring 2021

April 25, 2021 0

Well, here we are, a full year since our world (and industry) was upended by the COVID-19 pandemic. In the past twelve months, we’ve experienced and witnessed anxiety, fear, outrage—fueled not only by the pandemic but also by social injustice. We must remember that the people we interview every day do not live in a vacuum; they, like us, can’t help but see, hear, and feel all of the flaws of the world that have been placed under a microscope, it seems, in the past year.  […]