Book Reviews
Meet the HENRYs: The Millennials that Matter Most for Luxury Brands
Reviewed by Shaili Bhatt, shailib@crresearch.com […]
Book Reviews
Book Reviews
Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Reviewed by Susan Fader, susanfader@faderfocus.com
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Book Reviews
Willpower Doesn’t Work and Dark Horse
Reviewed by Pat Sabena, psabena@qual.com
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Book Reviews
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Book Reviews
Farsighted: How We Make the Decisions That Matter the Most
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Book Reviews
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley
Reviewed by Susan Fader, susanfader@faderfocus.com
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Book Reviews
The Longevity Economy – Unlocking the World’s Fastest-Growing, Most Misunderstood Market
Reviewed by Kay Corry Aubrey, kay@usabilityresources.net
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Book Reviews
Superconnector: Stop Networking and Start Building Business Relationships that Matter
Reviewed by Randi Stillman, restillman@bottomlinemr.com
[…]
Book Reviews
How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job
Reviewed by Susan Fader, susanfader@faderfocus.com […]
Book Reviews
Five Stars: The Communication Secrets to Get from Good to Great
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]