Book Reviewer James Roloff shares how Learning to Build provides an accessible and straightforward framework for innovation, inspired by the principles of quality management. Author Bob Moesta is an innovation consultant, and a co-creator of the Jobs to Be Done methodology. […]
The world’s population is getting older, but businesses struggle to address this consequential shift. Two new books, Breaking the Age Code: How Your Beliefs About Aging Determine How Long & Well You Live, and Stage (Not Age): How to Understand and Serve People Over 60, explore the many negative ageist perceptions and self-perceptions that constrain business opportunities within the aging population. […]
Contrary to what the title may suggest to qualitative researchers hungry for discussion guide ideas, this book isn’t about crafting a discussion guide. Instead it presents a well-rounded examination of the many reasons companies struggle to innovate (or even talk to customers, much less get useful insights if they do). By understanding more about our clients’ struggles, we can become more effective changemakers in advocating for research. […]
A quick read with easy-to-adopt concepts and excellent examples that help readers think about how to frame numbers so they carry more weight for their audiences. […]
Did you know that silence is not actually an absence of sound, but an absence of noise confounding the “signal” or focus point? Zorn and Marz’s new book helps us think about silence and its broader context. […]
Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]
Book reviewer Paula Rosecky, who is both a facilitator and coach, uses the context of a plane ride to share how Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems, by Michael Youngblood, Benjamin J. Chesluk, and Nadeem Haidary, expands the reader’s view of user design. […]
Book Reviewer Brandale Mills Cox discusses why Brené Brown’s latest book, Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience, will resonate, especially with the BIPOC community. […]
Qualitative Researcher and book reviewer Oana Rengle shares why she believes The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul is the best nonfiction book she has read in years. […]
Book reviewer Melanie Brewer says this book will change how you think about the Net Promoter Score (NPS) and why many companies use it wrongly. Author Fred Reicheld originated the NPS. […]
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