Book Reviews
The Right Kind of Wrong by Amy Edmondson, Simon & Schuster, 2023
Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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Book Reviews
Book Reviews
Loved: How to Rethink Marketing for Tech Products
James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
Book Reviews
The Power of Regret: How Looking Backward Moves Us Forward, by Daniel Pink, Riverhead Books, 2022
Reviewed by Alexandru Dincovici, Owner, IziBiz Consulting, Associate Lecturer, University of Bucharest, NSPSPA, Bucharest, Romania, alex@meany.ng […]
Book Reviews
Any Insights Yet? by Chris Kocek, Yellow Bird Press, 2023
Any Insights Yet?, written by Chris Kocek, is an easy-to-read reference guide on building insights for new and experienced market researchers. […]
Book Reviews
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, by Jean M. Twenge, Atria Books, 2023
Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]
Book Reviews
The Creative Act: A Way of Being by Rick Rubin, Penguin Publishing, 2023
Oana Popa Rengle reviews renowned music producer Rick Rubin’s book, The Creative Act: A Way of Being—which she praises for being written in language that flows like a poem and inspires readers to open themselves up to the creativity that lives around and within them. […]
Book Reviews
Buy Back Your Time by Dan Martell, Portfolio Penguin, 2023
Josef-Konrad Radomski reviews Dan Martell’s book, Buy Back Your Time, which guides entrepreneurs and business owners in increasing efficiency and personal satisfaction by outsourcing certain tasks. The author reframes hiring as a way to buy back time on the calendar, allowing leaders to concentrate on activities that drive passion and business growth. […]
Book Reviews
The Good Life by Robert Waldinger, MD, and Marc Schulz, PhD, Simon & Schuster, 2023
Jodi McGee reviews The Good Life by Robert Waldinger and Marc Schulz, calling it a “slow-burning truth bomb.” Using data from an 80+ year Harvard study, the authors underscore the importance of relationships and their ability to keep us happier and healthier for longer. […]
Book Reviews
Let Me Explain Black Again by Pepper Miller, Paramount, 2023
Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]
Book Reviews
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop, Lioncrest Publishing, 2023
In Forget the Funnel: A customer-led approach for driving predictable, recurring revenue, authors Georgiana Laudi and Claire Suellentrop not only explain how to gather high-quality insights, but also how to precisely translate these insights into a prioritized, strategic, laser-focused action plan for clients. […]