Business Matters
Navigating the Complex World of Data Privacy
Data security expert Jessica Santos provides qualitative researchers with tips to navigate the fast-changing data privacy landscape, using practical examples. […]
Articles by Nicki Brunner
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Luminaries
Going behind the Scenes of the Movie Research Business with Audience-ologist Kevin Goetz
By Zoë Billington, New York, New York, zbillington@gmail.com […]
Travelwise
A Cheeseburger, a Wolf Spider, and a Confused Man Wander into the Woods
Ryan Trismen, a thru-hiker of the Appalachian Trail, reflects on what he learned from his five-month hike to complete the trail and what aspects of his journey he incorporates into his daily life […]
Schools of Thought
Leveraging the Natural Tensions in Qualitative Research
Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]
Cover
QRCA Views Winter 2021
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Global
Qualitative Research in Southeast Asia: What You Need to Know
Two researchers based in Malaysia guide you to get the best out of qualitative projects in the Southeast Asia region. […]
Toolbox
The Rich and Complex World of WhatsApp in Research
This article will give all researchers insights on how to use WhatsApp in their methodology toolbox. It will also illuminate how WhatsApp can allow for capturing more natural responses and stories, an approach aligned with the research industry’s increasing recognition that research methods that cultivate real-world storytelling are vital to surfacing deep insights. […]
Schools of Thought
What Might a Picture “Sequence” Reveal for Deeper Insights?
Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]