Wall Street Journal bestselling author & Vice President of Customer and Marketing Insights Karen Mangia of Salesforce talks tech, people management, and the state of the research industry with Mike Carlon, podcast host. […]
A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]
With a background as a professional stand-up comedian, focus group moderator/interviewer Leigh Kessler delivers a unique perspective on the fundamentals of both, highlighting similarities and sharing three unique lessons learned in stand-up comedy that can help develop interview skills and make you a great focus group moderator. Learn how you can benefit as a moderator—and businessperson—by spending a little time doing stand-up comedy. […]
Karen Lynch reviews two books by the same author on the application of behavioral economics: one for anyone serving customers; the other for anyone managing a team or with a staff. Lynch gives both books a “must read” for qualitative researchers. […]
Mira Lares reviews this book which presents the importance of data-backed strategies in building better lives. Addressing everything from parenting to financial success, the author illustrates how big data can guide choices that help us become happier and avoid common misconceptions on the way to building our ideal life. An uplifting and inspiring summer read. […]
Surrounded by pristine beaches, San Diego offers spectacular scenery geared for fantastic outdoor adventures […]
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Is your website just an expensive business card taking up digital space? Or does it serve as a powerful asset at the center of your inbound marketing efforts? […]
Why do we want what we want? Author Luke Burgis illuminates the forces that shape how we come to want certain things. […]
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