Book Reviews
The Right Kind of Wrong by Amy Edmondson, Simon & Schuster, 2023
Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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Articles by Matt Close
Book Reviews
Loved: How to Rethink Marketing for Tech Products
James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
Schools of Thought
From Qual Insights to Place Branding: How a Small Northern Swedish Town Became a Hotspot for Talent Attraction
In the northern reaches of Sweden, the winter sun barely graces the sky, yet the small city of Skellefteå is attracting new residents by the thousands. With a combination of rural charm, a shift in work-life values, and the rise of green industries, Skellefteå is experiencing a population surge. Once a town struggling with depopulation, it’s now a hub for innovation, thanks to its creative “Sorry Sweden” campaign, driven by qualitative research. This transformation highlights the power of place branding and the growing importance of attracting talent to meet the demands of emerging industries. […]
Luminaries
The Sound of Silence: Using Our Research Skills for Strategic Communications and Leadership with Shoko Masuda
Zoe Billington interviews Leadership Coach Shoko Masuda on using research skills for strategic communications and leadership. […]
Global
Cultural Roots and Modern Resilience: Exploring Chinese Gen Z Consumption Trends
Sami Wong dives deep into the unique qualities shaping the purchasing habits of China’s Generation Z. Unlike their global peers, Chinese Gen Zers balance a strong sense of national pride with modern digital fluency, reshaping the landscape for brands eager to connect. […]
Podcasts
VIEWS Podcasts: Isaac Rogers
In this episode of Conversations in Depth, host Mike Carlon sits down with Isaac Rogers, the president of Sago, who takes us on a captivating journey through his career, offering a glimpse into the world of qualitative research and the vision behind one of the industry’s leading firms. […]
Cover
QRCA Views Fall 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Quant Lens
Quant Research for Quallies
New QRCA VIEWS column—Quant Lens by Robert Walker—Understanding the foundational elements of quantitative research and why Quallies should care. […]
From the President
From The President – Summer 2023
A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]
Travelwise
Home 2 Home: Travel, Research, and My Hybrid Identity
Professor Weronika Kusek knows firsthand that while one’s physical home may change, we carry our identity wherever we go. A migrant from Poland to the United States, she discusses the complexities of living between two countries, with teaching commitments in one and extended family in another, all while conducting qualitative research. Her current work focuses on migrants in Poland, specifically on Ukrainian laborers moving into Poland. This research is led by current global events, as many Ukrainians come to Poland due to the refugee crisis caused by the Russian invasion of Ukraine. […]