Business Matters
Staying Ahead of the Game in 2020: Insights from Five Highly Successful Research Business Owners
By Roben Allong, CEO, Lightbeam Communications Corp., New York, NY, robena@lightbeamnyc.com […]
SPRING ARCHIVES
Luminaries
An Interview with Karen Mangia, Vice President of Customer and Market Insights at Salesforce.com
By Kay Corry Aubrey, UX Researcher and Trainer, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Global
Local + Local = Glocal
By Luigi Toiati, Chairman, Focus srl, Rome, Italy, luigi.toiati@gmail.com […]
Trends
To Call or Not to Call: The Trend of Texting
By Shaili Bhatt, Senior Research Director, C+R Research, shailib@crresearch.com […]
Toolbox
Cooking without a Recipe: How to Create Your Own Projectives
By Susan G. Abbott, Chief Insights Officer, ARC Strategy, Toronto, Canada, susan@abbottresearch.com […]
Schools of Thought
Today Calls for Innovative Solutions in Reaching Participants
By Allison Rak, Principal, Vatoca Partners, San Carlos, CA, allison@vatoca.com […]
Toolbox
Collaborating to Grow
By Jessica Broome, Head Southpaw and Founder, Southpaw Insights, New York, NY, jessica@southpawinsights.com […]
Cover
QRCA Views Spring 2020
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine. […]
Podcasts
Interview with Richard Shotton
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]
Podcasts
Perspectives from Sarah DaVanzo, VP, Consumer & Market Insight & Foresight, L’Oréal Group
QRCA continues to conduct and record interviews with thought leaders in the qualitative research industry. These podcasts shed light on subjects of great interest […]