QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Did you know that your QRCA magazine is produced by an all-volunteer QRCA member committee, along with one QRCA staff liaison from Ewald Consulting, and our publisher, E&M Consulting, Inc.? Through member surveys, we know that our members see VIEWS as an important resource for leading-edge and applicable qualitative ideas and information. […]
Contrary to what the title may suggest to qualitative researchers hungry for discussion guide ideas, this book isn’t about crafting a discussion guide. Instead it presents a well-rounded examination of the many reasons companies struggle to innovate (or even talk to customers, much less get useful insights if they do). By understanding more about our clients’ struggles, we can become more effective changemakers in advocating for research. […]
A quick read with easy-to-adopt concepts and excellent examples that help readers think about how to frame numbers so they carry more weight for their audiences. […]
Did you know that silence is not actually an absence of sound, but an absence of noise confounding the “signal” or focus point? Zorn and Marz’s new book helps us think about silence and its broader context. […]
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Surrounded by pristine beaches, San Diego offers spectacular scenery geared for fantastic outdoor adventures […]
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Is your website just an expensive business card taking up digital space? Or does it serve as a powerful asset at the center of your inbound marketing efforts? […]
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