Large language models (LLMs) such as ChatGPT are the talk of the town in brand and research circles, bringing the ability to scale data analysis in ways the industry has never before seen. Industry veterans discuss how they are using AI to automate some key knowledge worker tasks, along with the potential of LLMs and some of the changes these tools might bring to the research industry. […]
Note-taking is a critical component of the qualitative research process. It pays to organize your notes as you go vs. waiting until the end of field to make sense of your data. But note-taking can be tedious if it’s not strategically planned. The author shares her tips to make note-taking easier and more efficient via the use of frameworks, mapping, and color-coding techniques. […]
Stay Connected to Keep Growing and Glowing Up By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com “In a real sense, all […]
We acknowledge the contributions of Foster Winter to the VIEWS podcasts, and announce a new episode with April Bell, an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]
We live in an increasingly divided world; people are unable to find common ground on simple issues, conversations are fraught with tension and conflict. As conversations are a qualitative researcher’s stock-in-trade, it’s important to realize that at the root of this division lies morality, our sense of right and wrong. […]
Kristin Howell walks us through how she discovered a new passion for pickleball and how she integrates it into her work and leisure travel […]
The post-COVID world continues to evolve. Raising the comfort level, building an authentic connection, and creating a community with our participants have never been more important. Especially when working with diverse participants, we need to make sure their voices are also heard equally. […]
Zoë Billington converses with Deepa Purushothaman, a former Deloitte partner, and the co-founder of nFormation, which provides a space for professional women of color (WOC). Deepa talks about the challenges WOC face in the corporate world and how her life and career experiences led her to focus on breaking down barriers and addressing systemic issues. […]
The property & casualty insurance industry is undergoing massive change as artificial intelligence and automation change the customer experience. Feature editor Tom Neveril explores what qualitative skills are helpful as clients attempt to personalize their services and build long-term loyalty. Several insurance company researchers and independent qualitative consultants contributed insights. […]
With the increased interest in engaging diverse communities from brands and organizations across all sectors, some market researchers are faced with a unique challenge in engaging these communities. Learn the importance of building a diverse research team and its impact not only on your team’s viability, but also recommendations provided for clients. […]
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