Reviewed by Alexandru Dincovici, Owner, IziBiz Consulting, Associate Lecturer, University of Bucharest, NSPSPA, Bucharest, Romania, alex@meany.ng […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
By Lauren Isaacson, QRCA President, Founder & Research Director, Curio Research, Vancouver, British Columbia, Canada, lauren@curioresearch.net […]
Our cover story is on the Future of Qualitative Research in our Business Matters column. We thank author Len Ferman for donating his time to conduct a workshop on the future of qualitative research and share the ideas generated. […]
Any Insights Yet?, written by Chris Kocek, is an easy-to-read reference guide on building insights for new and experienced market researchers. […]
Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]
Taking us through the Design Thinking process step by step using a real-life example, author Jani de Kock explores both the principles and theory behind Design Thinking, and practical tools & methods for running a successful Design Thinking project. […]
Olivia Tykocki, a researcher with Latin American roots, shows Latin Americans not merely as survivors in the face of ongoing economic and political upheavals, but as masters of adaptation. Based on insightful research and first-hand experiences, Tykocki uncovers how enduring cultural values intersect with adaptive responses to shape consumer behavior and inspire innovation in the LatAm market. […]
Zoë Billington speaks with Ray Poynter, a researcher, educator, and market research industry leader. Ray discusses scenario planning, and shares some predictions about the impact of AI on research, offering insight into how qualitative researchers can make the most of this tool. […]
Consumer insights are the most critical building blocks of effective advertising—and the key people behind those insights are often qualitative researchers. Kathleen Kindle, Group Strategy Director at Saatchi & Saatchi, delves into why advertising agencies rely heavily on qualitative insights and what advertising strategists and creatives need from qualitative researchers. […]
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