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marketing-tools-illustration
Trends

Don’t Be Left in the Dark about “Dark Marketing”

September 30, 2021 0

Dark marketing, or dark advertising, is a type of online advertising visible only to the advertiser’s publisher and the intended target audience. In the early 2010s, dark marketing emerged as a new way to target potential customers through targeted ads, primarily within social media platforms. A decade later, it has evolved into a powerful tool offering marketers unprecedented marketing opportunities by giving them more of a laser-focused approach versus a shotgun approach. […]

photo sequence
Schools of Thought

What Might a Picture “Sequence” Reveal for Deeper Insights?

September 28, 2021 0

Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]

Online Networking
Business Matters

Networking without In-Person Events

September 21, 2021 0

Steve Henke, a sales and marketing expert, lays out strategies and tactics for business development. The article illustrates networking tips for leveraging virtual events such as online conferences and other web-based meetings. There is also a discussion about LinkedIn and how to build an online presence that boosts both your company’s profile as well as the quality of your outreach. The article also describes novel approaches for reconnecting with current and recent clients. […]

Burning Man Festival
Travelwise

Discovering the Lessons of Burning Man

September 20, 2021 0

Burning Man is an immersion, not an observation. It’s a two-way, mutual understanding that anything exposed or shared is sacred and experienced without judgment. Being in the business of asking questions and asking people to share their truths, author Tory Gentes would challenge you—are you willing to share your truths to uncover society’s deeper truths? […]

Pharmaceutical Market Research
Industry Focus

Expanding Your Business into Pharmaceutical Market Research

September 19, 2021 0

Pharmaceutical research is so rewarding—you’re contributing to the greater good of your communities—but it is also a very demanding industry to work in. In this article, we share the rewards, challenges, and scenarios in this field, so that you too might explore expanding your business into the vibrancy of pharma research. […]