AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research professionals – and the magazine’s first Spanish language article, celebrating our global reach. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]
Review of Dan Ariely’s latest work explores misbelief, emotional reasons for descending into misinformation, cognitive biases, and social dynamics. […]
Explore how the global tourism landscape is changing, driven by new traveler segments, the rise of culturally immersive destinations, and the influence of the creative economy. Delve into the importance of semiotics and cross-cultural understanding in crafting meaningful travel experiences while addressing the challenges of overtourism and the need for ethical tourism practices. […]
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