Business Matters
Navigating the Complex World of Data Privacy
Data security expert Jessica Santos provides qualitative researchers with tips to navigate the fast-changing data privacy landscape, using practical examples. […]
Archives
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Luminaries
Going behind the Scenes of the Movie Research Business with Audience-ologist Kevin Goetz
By Zoë Billington, New York, New York, zbillington@gmail.com […]
Travelwise
A Cheeseburger, a Wolf Spider, and a Confused Man Wander into the Woods
Ryan Trismen, a thru-hiker of the Appalachian Trail, reflects on what he learned from his five-month hike to complete the trail and what aspects of his journey he incorporates into his daily life […]
Schools of Thought
Leveraging the Natural Tensions in Qualitative Research
Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]
Cover
QRCA Views Winter 2021
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Travelwise
Back In Person Again! Destination: San Diego
Surrounded by pristine beaches, San Diego offers spectacular scenery geared for fantastic outdoor adventures […]
Toolbox
How to Up-Level Your Qual Using Three Key Coaching Concepts
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]