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QRCA Views Winter 2018
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
WINTER ARCHIVES
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Online or Offline: Finding the Sweet Spot
By Jen Dale, President and CEO, InsideHeads, St. John, VI USA, jdale@insideheads.com […]
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In Their Eyes: How Understanding Respondent Perceptions Can Help Improve the Research Process
By Caroline Volpe, President, Compass Market Research LLC, Schwenksville, PA, caroline@compassmarketresearch.com […]
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How Qualitative Market Researchers Can Add Mystery Shopping to Their Toolkits
By David Lithwick, Principal, Market Alert Limited. Toronto, Canada, david@marketalert.ca […]
Schools of Thought
Get on the Fast Track to Creative Problem Solving and Ignite Your Qualitative Practice
By Karen Lynch, InsightsNow, Inc., Fairfield, CT, karen.lynch@insightsnow.com and Alison Murphy, Murphy Marketing Research/TRENDTOWN, Thiensville, WI, alison@murphymarketing.com and Missy Carvin, New Directions Consulting, Inc., Maitland, FL, missy@new-directions-inc.com […]
Tech Talk
Managing the Shift from In-Person to Online
By Monika Wingate, CEO and Co-Founder, Digsite Inc., Madison, WI, monika@digsite.com […]
Luminaries
Joe Coughlin of the MIT AgeLab on Product Development for Older Adults
By Kay Corry Aubrey, User Researcher, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Global
Around the World with Peer Workshops
By Pat Sabena, Sabena Qualitative Research, Sole Proprietor, Fairfield, CT, psabena@qual.com […]
Business Matters
What the Tax Reform Act of 2018 Could Mean for You, As a Small Business Owner in the US
By Kenneth Malc, CPA, Malc & Company, Great Neck, NY, kmalc@malcco.com
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Book Reviews
The Longevity Economy – Unlocking the World’s Fastest-Growing, Most Misunderstood Market
Reviewed by Kay Corry Aubrey, kay@usabilityresources.net
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