A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]
With a background as a professional stand-up comedian, focus group moderator/interviewer Leigh Kessler delivers a unique perspective on the fundamentals of both, highlighting similarities and sharing three unique lessons learned in stand-up comedy that can help develop interview skills and make you a great focus group moderator. Learn how you can benefit as a moderator—and businessperson—by spending a little time doing stand-up comedy. […]
Karen Lynch reviews two books by the same author on the application of behavioral economics: one for anyone serving customers; the other for anyone managing a team or with a staff. Lynch gives both books a “must read” for qualitative researchers. […]
As the agriculture industry faces several challenges, it’s adapting through professionalization and increasing its dependence on data to make decisions. The industry is unique and the author shares her industry knowledge to equip qualitative researchers with the skillset for responding to research in this sector. […]
Mira Lares reviews this book which presents the importance of data-backed strategies in building better lives. Addressing everything from parenting to financial success, the author illustrates how big data can guide choices that help us become happier and avoid common misconceptions on the way to building our ideal life. An uplifting and inspiring summer read. […]
Susan Fader reviews Between Us, a book from Batja Mesquita (a pioneer of cultural psychology), which dissects the way culture shapes our emotional world. Using MINE and OURS models of emotion, the author effectively challenges the belief that emotional cues, socially accepted reactions, and empathy are universal across societies. A must-read for researchers seeking to understand the cultural perspectives surrounding our work. […]
Just like at home when you’re ready to rearrange a room for a new look or redecorate with a new color palette—it was time at VIEWS to refresh our design layout; it hadn’t been done for many years. […]
The profound impact of rituals makes them a rich opportunity for marketers. This article discusses the “invisible” power of ritual on people’s lives and some of the ways brands capitalize on these behaviors. Discover how brands tap into the human affinity for ritual through cookies, sports jerseys, beer, and flight attendant safety speeches. The authors close with suggestions for how qualitative researchers can adopt a ritual lens to develop a deeper understanding of consumer behavior. […]
Steve Schlesinger, Executive Chairman of Sago (formerly Schlesinger Group), talks about the history of the business: from his mother running focus groups in his childhood home to the global company it is today. Steve shares what he’s learned over 35+ years in the industry, and why he is still motivated to go to work every day. […]
Large language models (LLMs) such as ChatGPT are the talk of the town in brand and research circles, bringing the ability to scale data analysis in ways the industry has never before seen. Industry veterans discuss how they are using AI to automate some key knowledge worker tasks, along with the potential of LLMs and some of the changes these tools might bring to the research industry. […]
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