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QRCA Views Summer 2018
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine. […]
SUMMER ARCHIVES
Schools of Thought
All the World’s a Stage: Researchers and Participants are Merely Players
By Dr. John Whittle, Further, London, England, john@dubishere.com […]
Tech Talk
More, Better, Faster: Build Your Optimal Portfolio of Business Apps
By Robin Maurice Wedewer, President, The Wedewer Group and VetMEDResearch, Metro Washington, DC, robin@wedewergroup.com […]
Global
Everything You Want to Know About Qualitative Research in Russia
By Marina Ponedelkova, Market Profile, Moscow, Russia, marina.ponedelkova@marketprofile.ru […]
Business Matters
Live Without a Net: Five Balls to Juggle When Going Solo
By Michael Carlon, Founder and Managing Storyteller, Vertigo Partners, LLC, michael.carlon@vertigopartners.com […]
Book Reviews
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Reviewed by Janet Standen, Co-Founder, Scoot Insights
[…]
Book Reviews
Get Better: 15 Proven Practices to Build Effective Relationships at Work and Alive at Work: The Neuroscience of Helping Your People Love What They Do
Reviewed by Pat Sabena, Sabena Qualitative Research
[…]
Book Reviews
The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Trends
Future is Virtually Here: The Potential for Virtual Reality and Augmented Reality in Research
By David Bauer, Partner, Hemispheres, Seattle, WA, dbauer@hemispheresinsights.com […]
Toolbox
Rethinking Incentives: Finding and Engaging Participants without Paying Incentives
By Ilka Kuhagen and Nina Stolle, IKM GmbH, Munich, Germany, ilka.kuhagen@ikmarketing.de […]